About me
I’ve always believed that the intersection of creativity, technology, and business is where real magic happens.
From an early age, I was fascinated by the way ideas — when paired with the right execution — could create real, tangible change in the world. That fascination grew into a lifelong obsession: building, innovating, and leading projects that turn vision into reality.
Today, I’m the CEO and founder of ASTRAD, a platform designed to redefine how brands and agencies connect with their audiences. But the story didn’t start there — and it certainly doesn’t end there.
Early Foundations
Growing up, I wasn’t content to follow the typical path. While others were focused on conventional career tracks, I was experimenting with early-stage businesses, testing ideas, and learning how to solve real-world problems through entrepreneurship.
It wasn’t about chasing titles or paychecks — it was about learning how things worked, why people responded to certain ideas, and what it took to truly stand out.
Those early experiments taught me something invaluable: success isn’t a straight line. It’s a process of constant adaptation, relentless curiosity, and a refusal to settle for “good enough.”
A Career Shaped by Innovation
Over the years, I immersed myself in fields where innovation wasn’t just important — it was survival.
From marketing technology to SaaS, telecommunications to digital advertising, I’ve had the opportunity to lead teams, scale platforms, and build strategies that challenged the status quo.
I’ve seen first-hand how companies win and lose in the battle for attention. I’ve seen great products fail because they didn’t understand their customers. And I’ve seen underdog brands break through because they dared to think differently.
That experience shaped how I approach every project today: strategy first, customer at the center, and bold execution always.
Building ASTRAD
In founding ASTRAD, I set out to solve a growing frustration in the marketing world: the gap between targeting precision and true ease of use.
Legacy demand-side platforms (DSPs) were complex, bloated, and too often built for scale over results. Meanwhile, brands and agencies were crying out for something smarter — something that understood their need for real results, not just impressions or clicks.
ASTRAD was built to answer that call: a smarter, faster, more flexible platform where marketing precision meets real-world simplicity.
Today, ASTRAD partners with brands and agencies globally, offering a solution that’s changing the way campaigns are built, audiences are activated, and results are measured.
But to me, ASTRAD isn’t just a product. It’s a reflection of a belief: that with the right tools, the right strategy, and the right mindset, businesses of any size can punch above their weight.
Beyond the Business
While my professional life revolves around innovation and execution, I believe creativity fuels everything.
Outside of work, you’ll find me immersed in music, writing, and studying new ways technology is reshaping culture. I believe that the best business ideas are often sparked by insights from unexpected places — from art, from travel, from simply listening more carefully to the world around us.
That balance — between analytical thinking and creative exploration — is something I carry into everything I do. It’s what allows me to not just build companies, but build brands that resonate.
What’s Next
I’m more excited about the future than ever.
The pace of change is accelerating. New platforms, new audiences, and new technologies are emerging every day. And with that change comes massive opportunity for those willing to move quickly, think differently, and never stop learning.
Whether it’s building the next generation of ASTRAD products, advising founders, or launching new projects that sit at the edge of technology and creativity, my mission remains the same: to build with purpose, lead with clarity, and help others do the same.
If you’re someone who believes in making things happen — not just talking about it — then we’re already aligned.
Welcome to my world. Let’s create something extraordinary.